Who this Toolkit is For
If you want to convince various stakeholders why healthy and safe housing policies are important to your city, town or village, use this messaging toolkit to customize your appeals. It contains best practices from across the country as well as abundant supporting material.
Customize this Toolkit
Customize this toolkit to your municipality by entering its name and size below.
This will provide you:
• Printable messaging tailored to your municipality (Chapter 2)
• Supporting facts and stories that are relevant to your municipality size (Chapter 3)
Enter name and select size, then click CUSTOMIZE. (Customization choices made here are reflected throughout the toolkit.) To remove customization, click RESET.
Making the Case Using the %city_village_town% Healthy Housing Toolkit
Your goal: convince others that focusing on healthy and safe housing is a necessary, smart strategy.
If you want to convince various stakeholders why healthy and safe housing policies are important to your city, town, or village, advance through the chapters below. You can also access them from the dropdown menu at the top of each page.
Chapter 1
Get to know your %city_village_town% audiences
so your message is strategic.
Chapter 2
Use the Five Core Messages
and their proof points consistently as the foundation of your appeals in your %city_village_town% community.
Chapter 3
Support your Messages with Local Facts and Stories
so you speak to the head and the heart of your %city_village_town% stakeholders.
Chapter 4
Prepare for Opposition
that you may encounter in your %city_village_town% community.
Chapter 5
Additional Resources
including common definitions and issue-specific talking points.
