This Toolkit is for You if

you want others to share your commitment to healthy and safe housing policies.

It contains key messages and best communication practices from across the country, as well as abundant supporting materials.

Customize this Toolkit

Customize this toolkit to your municipality by entering its name and size below.

This will provide you:

• Printable messaging tailored to your municipality (Chapter 2)

• Supporting facts and stories that are relevant to your municipality size (Chapter 3)

Enter municipality name and select size, then click CUSTOMIZE. (Customization choices made here are reflected throughout the toolkit.) To remove customization, click RESET.

Making the Case Using the Healthy Housing Toolkit

Your goal: convince others that focusing on healthy and safe housing is a necessary, smart strategy.

If you want to convince various stakeholders why healthy and safe housing policies are important to your city, town, or village advance through the chapters below. You can also access them from the dropdown menu at the top of each page.

Chapter 1

Get to know your audiences

so your message is strategic.

Use the Five Core Messages

and their proof points consistently as the foundation of your appeals in your community.

Support your Messages with Local Facts and Stories

so you speak to the head and the heart of your stakeholders.

Prepare for Opposition

that you may encounter in your community.

Additional Resources

including common definitions and issue-specific talking points.